Articles
Website design articles.
Practical advice and straight talk for New Zealand businesses, from a designer and developer who has been doing the work for 25 years.
Building an interactive ultrasonic cleaner for the web
How product photography, published dimensions and code became Elma NZ’s interactive cleaner model, with a separate educational cavitation explainer.
5 min read
Custom e-commerce: the business behind the online shop
How custom e-commerce can connect product selection, enquiries and orders with the admin screens and dashboards your business needs.
6 min read
Do You Really Need a Website If You've Got a Facebook Page?
Wondering if you need a website when you've already got a Facebook page? An honest look at what each does well, and when a page on its own quietly costs you.
7 min read
Do You Actually Need a New Website in 2026? An Honest Checklist
Before you spend money on a rebuild, work out whether you need one. Here's an honest checklist for small businesses weighing up a new website in 2026.
7 min read
Web Design Trends for 2026: What's Worth Adopting and What to Skip
A practical, no-hype look at 2026's web design trends: which ones actually help small NZ businesses convert visitors, and which are just noise.
6 min read
Website Navigation That Works: 5 Things to Get Right
Confusing menus lose customers fast. Here are 5 practical fixes for website navigation that help visitors find what they need and keep them on your site.
6 min read
5 Elements Every High-Converting Landing Page Needs
Learn the 5 elements every landing page needs to turn visitors into leads: headline, content, CTA, social proof and clean design, with practical tips.
6 min read
Website Security for Small Business: What Actually Protects You
Practical website security advice for small business owners: updates, backups, SSL, strong logins, firewalls, and what to do if your site gets hacked.
6 min read
Website Speed and User Experience: A Practical Guide for Small Business Owners
Simple, practical ways to speed up your website and improve user experience, from image sizing and caching to Core Web Vitals explained plainly.
6 min read
Mobile-First Website Design: What It Means and Why It Matters
Most of your visitors are on a phone. Here's what mobile-first design really involves and how to check if your NZ business website is set up for it.
6 min read
How to Write Website Content People Read to the End
A practical guide for small business owners writing their own website copy: how to write for scanning, structure clear CTAs, and cover SEO basics.
6 min read
What Website Maintenance Involves (and Why Skipping It Costs You More)
A plain-English look at what ongoing website maintenance covers: updates, backups, uptime checks and content refreshes, and what happens if you skip it.
6 min read