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Paragon Design · Whangaparāoa, New Zealand

Websites that
move people.

Websites, apps, AI and search for New Zealand businesses — designed, built and looked after by one person, start to finish. For more than 25 years.

Most of what a business needs online doesn’t need an agency. It needs one experienced person who understands the whole picture — design, code, search, words and now AI — and who picks up the phone. I’ve been that person for New Zealand businesses for more than 25 years. You deal with me from the first conversation to launch day, and every year after.

Years in business
25+
Point of contact
1
Google rating
5.0
Business sites built
100s

Selected work

Some of what I’ve built.

Real websites, shops and digital products for real organisations. Keep scrolling to fly through them.

Case studies and more work

Services

One person. The whole stack.

Start wherever the problem is. Everything below is done by the same person, so it all fits together.

  1. Build it

    01Website design

    Custom-designed around how your business actually works, and built to turn visitors into enquiries — not a template stretched to fit.

    • Designed for your customers, not a theme
    • Quick and clear on every phone, tablet and desktop
    • Easy to update yourself
    • Search-ready and accessible from day one
  2. Build it

    02Apps & AI

    Booking systems, dashboards, client portals and AI tools that turn everyday admin into a five-second task.

    • Custom apps built around the real workflow
    • AI that turns photos, forms and documents into data
    • Assistants grounded in your own material
    • Real-time tools on phone, tablet and desktop
  3. Build it

    03Graphic design

    Logos, brand refreshes, print and social — consistent everywhere, because one person designs all of it.

    • New logos and careful refreshes
    • Colour and type that hold together
    • Social graphics sized for the channels you use
    • Print-ready cards, flyers and signage
  4. Build it

    04Content writing

    Web copy, articles, social posts and short-form video, written for the questions your customers actually ask — in your voice.

    • Website copy from a real conversation
    • Articles that answer real questions
    • Social content in the same voice
    • Captioned short video from footage you already have
  5. Get found

    05Search optimisation

    The right pages targeting the right searches, measured against your competitors and explained in plain English.

    • Research into how customers really search
    • On-page and technical fixes
    • Local search for nearby customers
    • Clear answers for Google and AI search alike
  6. Get found

    06Google Business Profile

    Posts, photos, review replies and accurate details, so you look open and worth calling when locals search.

    • Regular posts and fresh photos
    • Every review answered
    • Hours, services and details kept accurate
  7. Get found

    07Google Review Engine

    Every customer automatically asked for a review, with one polite reminder if life gets in the way.

    • A friendly request in your business’s name
    • One gentle follow-up, then it stops
    • Honest reviews only — everyone gets the same ask
  8. Keep it sharp

    08Care & support

    Updates, backups, security and improvements for the site you already have. One person, not a ticket queue.

    • Updates and security looked after
    • Backups you never have to think about
    • Small changes made quickly
    • A real person on the phone

AI, in practice

AI has changed what one person can build.

I build with it every day — AI features inside client apps, and AI running my own studio. It’s the biggest jump in what one person can deliver that I’ve seen in twenty-five years of doing this.

  1. Work that repeats itself

    Re-entering details, sorting documents and assembling the same output every week are the fastest wins.

  2. Answers buried in your own material

    An assistant grounded in your services, manuals or policies answers in seconds and shows where each answer came from.

  3. Slow first responses

    Drafting and triage close the gap between an enquiry landing and a useful human reply going back.

  4. Custom software with a clever step

    Often the strongest use sits inside an ordinary app, doing the one job rules were never going to handle well.

Built and used, not just demonstrated: Oona, my own live family app, runs an AI assistant with real users every day.

Take the two-minute AI check

How it works

Straightforward, from the first call.

  1. 01

    A proper conversation

    Tell me what you’re trying to do and what’s getting in the way. No pitch deck, and no obligation.

  2. 02

    A clear written scope

    The goals, pages, features, content and handover — agreed in writing before any work starts.

  3. 03

    Designed and built with you

    You see real progress early, and every question goes to the person actually doing the work.

  4. 04

    Launched, then looked after

    Launch isn’t goodbye. Some of my clients have been with me for more than fifteen years.

Mark Steven, founder of Paragon Design
Mark Steven · Whangaparāoa

About

The person you meet is the person doing the work.

I’m Mark Steven, founder of Paragon Design. I started over 25 years ago with one question — how do websites actually work? — and I’ve never really stopped asking the next version of it.

That curiosity took me from the early web through custom content systems, e-commerce and search, and now into real-time applications and useful AI tools.

You work with me directly, from the first call to launch and long after. No account managers, and no juniors learning on your project.

Based in Whangaparāoa on the Hibiscus Coast. Working with businesses across Auckland and New Zealand.

Clients

Long relationships are the best review.

5.0 on Google
Mark was able to quickly assess our website upgrade needs and efficiently produce a result far exceeding what we thought possible. Highly recommended!
Matthew BelkBest Bars
Mark has been our website advisor for over 10 years through three different businesses. We highly recommend his services to anyone looking for a reliable web partner.
Ian and Fran Farrant
Have used Mark for 15 years plus for my business, great skills, awesome knowledge. Highly Recommended.
Donny Rawlinson
Mark is highly professional and an amazing website designer. Would recommend his services to any new business looking for a standout online presence.
Bronwyn Serjeant
Mark at Paragon Design is just a great guy to work with. He thinks outside the box, is super efficient and has been with us from day 1.
LesleyAnn Thomas
We have worked with Paragon Design over a good number of years. Professional, knowledgeable and attentive to our specific needs. Our e-commerce websites work well.
Techspan Group
I’m a professional singer and Mark made me a website to promote my singing career. The whole process was so easy and the result was beautiful.
Caroline Lekström

Contact

Tell me what you need the digital side of your business to do.

The first conversation is no-obligation. You’ll get straight answers either way, from a local you can actually ring.

What do you need?
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