Articles
Content writing articles.
Practical advice and straight talk for New Zealand businesses, from a designer and developer who has been doing the work for 25 years.
AI Writes the Average Version of Everything. Average Stopped Working.
Generative AI made competent, on-topic content free. Why the average article stopped working, and what your content needs instead to get read and cited.
4 min read
Repurposing Isn't Recycling: How One Real Conversation Becomes a Month of Content
Slicing one blog post into five captions isn't repurposing, it's photocopying. How one recorded conversation becomes a month of genuinely different content.
4 min read
Why Most Business Blogs Read Like Nobody Wrote Them
Generic business blogs are a strategy failure, not a writing failure. What a real content brief looks like, and why ‘just posting something’ costs you.
4 min read
The Content Calendar Nobody Sticks To (and How to Fix It)
Most content calendars die by week three. How to build one around a few fixed themes and batched production so it's still running in month six.
4 min read
Short-Form Video Is Not Just a Smaller Version of Your Long Content
Cropping a webinar into a vertical clip isn't short-form video. How clips built for the scroll, captions first, payoff early, actually get watched.
4 min read