SEO, Hibiscus Coast & Auckland
Search engine optimisation and conversion rate optimisation.
Most of your customers start on Google, so that's where you need to show up. I get your site ranking for the searches people actually use, so the right visitors find you, and conversion work makes sure that traffic turns into real enquiries and sales, not just clicks.
What's included
Keyword and search-intent research
I work out what your actual customers type into Google, not just industry jargon, so content gets built around real search demand rather than guesswork.
On-page optimisation
Titles, headings, page structure, internal links, and image alt text, all tidied up so search engines can actually understand what each page is about.
Local SEO
Google Business Profile setup, consistent business details across the web, and location-specific content, so people searching nearby find you first.
Conversion rate optimisation
Traffic only matters if it turns into enquiries. I look at what's stopping visitors from calling, booking, or buying, and fix it: clearer calls to action, faster pages, less friction.
Technical SEO health
Site speed, mobile usability, broken links, and indexing issues, the unglamorous technical basics that quietly decide whether the rest of your SEO work even has a chance.
Ongoing reporting
Regular, plain-English reporting on rankings, traffic, and enquiries, so you know what's working and what I'm changing next, not a dashboard full of vanity metrics.
SEO in the age of AI search
Google now answers a lot of searches directly with an AI-generated summary before a visitor ever reaches a list of links. Ranking well in the traditional sense still matters, but it no longer guarantees you show up inside that summary, and being cited there carries real weight with the people who do click through.
What actually helps here isn't a trick, it's the same fundamentals done properly:
This isn't theoretical for me: the structured data, consistent business details, and clear on-page answers described above are built into every page of this website, the same work I'd do for yours.
How it works
Audit
A full look at where your site stands today: technical issues, current rankings, and where your competitors are beating you.
Strategy
A prioritised plan built around the keywords and pages that will actually move the needle for your business, not a generic checklist.
Implementation
The on-page, technical, and local SEO work gets done, along with any conversion fixes needed to turn extra traffic into enquiries.
Reporting and refinement
Ongoing tracking and adjustment as search results change and I learn more about what's working for your specific business.
Common questions
Yes, I offer comprehensive SEO including keyword research, on-page work, and local optimisation. SEO results typically begin within 3–6 months and grow over time.
SEO results typically begin within 3 to 6 months and grow over time as search engines build trust in your site.
SEO plans
Straightforward monthly pricing.
No lock-in contracts and no jargon-filled dashboards. You get a clear monthly plan, plain-English reporting, and the same person doing the work and explaining it.
Local
Get found in your town.
Local service businesses that want to show up when nearby customers search.
- Google Business Profile setup and optimisation
- Google Business Profile posts each month
- Local keyword and on-page work
- Technical SEO fixes
- Monthly plain-English report
Growth
Compete for real search demand.
Businesses that want to rank for the searches that actually bring enquiries.
- Everything in Local, plus:
- Content built around real search intent
- Ongoing on-page and technical SEO
- Conversion (CRO) improvements
- Competitor and rank tracking
- Quarterly strategy call included
Competitive
Tougher markets and e-commerce.
Competitive industries, multiple locations, or online stores.
- Everything in Growth, plus:
- Aggressive content and digital PR
- E-commerce and multi-location SEO
- Priority turnaround
- Deeper monthly analysis
SEO plans are month-to-month with no lock-in. It's a longer game, so I'd suggest giving it at least three months to judge properly. Prices are per month and exclude GST.
Tell me what you want your website to do.
The first consultation is free and no-obligation, and a fixed-price quote follows if it's a fit. You'll get straight answers either way, from a local you can actually ring.