Articles
Graphic design articles.
Practical advice and straight talk for New Zealand businesses, from a designer and developer who has been doing the work for 25 years.
Building a Simple Brand Style Guide Without a Big Agency
You don't need a 40-page brand book from a big agency. Here's how a small business can put together a simple, practical one-page brand style guide.
7 min read
Stock Photos vs Custom Photography: When Each Is the Right Call
When stock photography is fine for a small business website, how to pick stock that doesn’t look stock, and when custom photography pays off.
6 min read
Flyer and Brochure Design That Gets Read
Most flyers get binned in seconds. Practical design advice on hierarchy, one clear message, and matching your flyer or brochure to where it'll actually be seen.
6 min read
Print vs Digital Design: What Changes Between Your Website and Print
Why a logo that looks perfect on your website can print badly. A plain-English guide to CMYK vs RGB, resolution, bleed, and the other print-design basics.
7 min read
Logo Design for Small Business: What Makes It Work
A good small business logo isn’t about looking nice. It’s about working small, in black and white, and outlasting trends. Here’s how to judge one.
7 min read
How to Choose Brand Colours for Your Website (Without Guessing)
A practical guide to picking website brand colours: the psychology behind them, contrast and accessibility rules, and how to stay consistent everywhere.
6 min read
Choosing Website Fonts: A Practical Guide to Web Typography
How to pick website fonts that load fast, read well on any screen, and match your brand personality. Practical typography advice for small business owners.
6 min read