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Bespoke websites & business systems

Your customers need a clear, responsive website. Your team needs a system that makes sense on a busy day. I design and build both around the way your business works.

Built around the work, then shipped

Make the daily work easier

The aim is a system your staff enjoy using. I start with the tasks they do each day, where they get stuck and what they need to see next. Customer pages and admin tools both need to feel quick and clear.

That can mean a bespoke online shop, a tailored website or a connected system behind the scenes. I build useful automation where it removes repetitive work, with clear status and a way for a person to step in.

  • 01

    Ecommerce that fits

    Product choices, ordering and customer accounts shaped around what you sell and how you fulfil it.

  • 02

    Tools for your team

    Booking, quoting, job tracking and admin screens organised around the people doing the work.

  • 03

    Connected information

    Agreed integrations with the systems you already use, so staff spend less time copying details and checking which record is current.

  • 04

    Performance in daily use

    Careful page, data and interaction design, tested against the customer journeys and staff tasks agreed for your project.

Bespoke websites & business systems, project view

Start with the repetitive work

The useful question is where information gets lost, copied twice, waited on or repeatedly explained. Those are the places a focused tool pays for itself quickly, and where AI doing one step of the job changes what is possible at a small-business budget.

  • 01

    Custom business apps

    Booking systems, job trackers, internal dashboards and client portals that fit the real workflow.

  • 02

    AI-powered automation

    Turn photos, forms, messages or supplier documents into structured data without retyping everything.

  • 03

    Business-aware assistants

    Assistants grounded in your services and material, able to answer clearly, admit uncertainty and hand off to a person.

  • 04

    Content and image pipelines

    On-brand written and visual output produced consistently when one-at-a-time creation becomes the bottleneck.

  • 05

    Real-time systems

    Multiple people see the same current jobs, bookings or records across phone, tablet and desktop.

  • 06

    Installable tools

    App-like web tools that can live on a phone or kiosk without the cost of separate app-store builds.

Built by someone who runs this software too

Oona is a live subscription family app with shared calendars, lists, chores, messaging and an AI assistant. The same standard applies to client work: built properly, used by real people and maintained after launch.

Next step

Tell me what you want your website to do.

The first conversation is no-obligation. You’ll get straight answers either way, from the person who would do the work.