Articles
SEO articles.
Practical advice and straight talk for New Zealand businesses, from a designer and developer who has been doing the work for 25 years.
Beyond Google: Getting Found in ChatGPT and AI Search in 2026
People now ask ChatGPT, Perplexity and Google’s AI what they used to type into search. How a small NZ business stays visible when an AI does the answering.
7 min read
Google's AI Mode Is Here: What It Means for Your Small Business Website
Google AI Mode is changing how people find local businesses online. Here's what actually shifted in 2026 and what small NZ businesses should do about it.
6 min read
Core Web Vitals in 2026: Why Page Speed Still Matters
Google measures how fast your site loads, how stable it is, and how quickly it responds to taps. Here's what Core Web Vitals mean for your website in 2026.
5 min read
Technical SEO Basics: Site Speed, Mobile, and Sitemaps Explained
Technical SEO explained without jargon: page speed, mobile-friendliness, XML sitemaps, robots.txt, and HTTPS, plus how to spot-check your own site.
7 min read
How to Read Google Search Console: A Plain-English Guide
What impressions, clicks, and 'not indexed' actually mean in Google Search Console, and what's worth checking regularly as a business owner.
7 min read
The On-Page SEO Checklist for Small Business Websites
A plain-English on-page SEO checklist covering title tags, meta descriptions, headings, alt text, internal links, and URL structure.
6 min read
Google Business Profile Optimisation for NZ Small Business
A practical guide to optimising your Google Business Profile: categories, photos, reviews, posts, customer questions, and getting your NAP details right.
7 min read