The checklist
The small business website health checklist.
The same fifteen checks Mark runs before saying a website is doing its job. Work through them with a coffee and you will know what deserves attention first.
- 01
The homepage says what you do within five seconds
- 02
The next action is obvious on every important page
- 03
The mobile layout works without pinching or zooming
- 04
Tap targets are comfortable and forms are short
- 05
The site loads quickly on an ordinary phone connection
- 06
Every page has one clear title and useful description
- 07
Location and service language matches real customer searches
- 08
Business name, address and phone details agree everywhere
- 09
Images have useful alt text and sensible file sizes
- 10
Colour contrast and keyboard navigation are usable
- 11
Important pages have no broken links
- 12
Analytics records enquiries, not only visits
- 13
Trust proof is current and specific
- 14
The content answers the questions people ask before calling
- 15
You know who maintains updates, backups and security
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Next step
Want Mark to run the checks for you?
The first conversation is no-obligation. You’ll get straight answers either way, from the person who would do the work.