Home services · Hibiscus Coast
Miss Sparkle Home Services
A home-cleaning business run end to end from one custom system: website, CRM, quoting, scheduling, a field app for cleaners, and an AI layer that handles the busywork.
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The brief
Miss Sparkle is a Hibiscus Coast home-cleaning, decluttering and exit-clean business. The brief went well beyond a website: the goal was one system to run the whole operation, from the first enquiry through quoting, scheduling, the job itself, and staying in touch with clients afterwards.
So I designed and built exactly that: a custom marketing site backed by a full CMS/CRM and a separate installable app for cleaners in the field, all on one modern, real-time platform. It is built around how the business actually works day to day, not bent to fit off-the-shelf software.
Brand, character and motion
The whole look is mine too, not just the software. Miss Sparkle needed an identity with real personality, and a mascot people would remember.
- Logo, brand identity and a consistent design system
- The hand-crafted Miss Sparkle character, a friendly retro mascot
- Animation and motion that bring the brand to life
- Short-form video for the website and social
A CRM built around the real workflow
Every enquiry has a home and a next step, from first contact to a booked, recurring client, without a spreadsheet in sight.
- Lead pipeline: new enquiry → estimate → quote → won, with the source tracked
- Rich client records: multiple addresses, access notes, preferences, tags and full-text search
- Room-by-room quotes with a shareable link, PDF export and on-site photo mark-up
- Jobs with an on-site timer, checklist, and before/after photos
- Recurring bookings that generate upcoming jobs automatically
A complete email hub, built in
Client conversations live inside the system, not scattered across a personal inbox, so nothing gets lost between quote and clean.
- Send and receive from inside the app, with full conversation threading
- Labels, stars, drafts and reusable templates
- Scheduled send with an undo-send window
- Tidy archiving so the inbox stays under control
A field app for the team
Cleaners get their own installable phone app: just today's jobs and what each one needs, nothing else to wade through.
- Installs to the home screen like a normal app
- Today's jobs, tap-to-start timer, and photo upload from site
- Simple, secure sign-in made for phones
- Job briefs and checklists so everyone knows the details
An AI layer that does the busywork
The genuinely time-saving part: AI woven through the day-to-day so the owner spends less time at a keyboard and more time running the business.
- A website assistant that answers questions and captures callback requests
- Inbox triage and draft replies written in the owner's own voice
- Voice notes from a job turned into structured updates and checklist ticks
- Before/after report photos paired up automatically, plus a social-ad generator
- A weekly business digest, summarised and emailed automatically
Joined-up operations
The pieces talk to each other, so the same information doesn't get typed in twice.
- Two-way Google Calendar sync
- Branded PDF quotes and job reports
- A client portal for people to see their own bookings
- Travel-time hints between jobs
- Invoice status tracked against Xero
Built with
The outcome
The result is a business that runs from a single screen: every enquiry, quote, job, client and conversation in one place, with the repetitive admin quietly automated.
It is a genuine example of what a custom build can do for a small business, taking the software that would normally mean juggling several subscriptions and shaping it around one operator's real day.
Tell me what you want your website to do.
The first consultation is free and no-obligation, and a fixed-price quote follows if it's a fit. You'll get straight answers either way, from a local you can actually ring.
