Case study
Miss Sparkle Home Services
A home-cleaning business run end to end from one custom system: marketing website, enquiries, quoting, scheduling, the field team and the follow-up work after every job.
Home services · Hibiscus Coast
The brief
Miss Sparkle needed more than a new website. The goal was one system that follows the real operation from the first enquiry through quoting, scheduling, the clean itself and the long-term client relationship.
One joined-up operation
- 01
Brand, character and motion
A memorable identity and mascot give the service warmth without making the underlying system feel lightweight.
- 02
A CRM built around the workflow
Every enquiry has a home and a next step, from first contact to recurring customer.
- 03
A complete email hub
Client conversations sit beside the work instead of disappearing into personal inboxes.
- 04
A field app for cleaners
The team sees today's jobs and exactly what each one needs from an installable phone interface.
- 05
An AI layer that does the busywork
Photos, notes and routine admin are structured automatically so the owner spends less time at a keyboard.
- 06
No double entry
The pieces share information, so the same details are not copied between tools.
Next step
Have a complicated workflow worth simplifying?
The first conversation is no-obligation. You’ll get straight answers either way, from the person who would do the work.